Privacy policy

This Privacy Policy applies to any personal information you may provide when using the website mindfreetherapy.com.au or any related services provided by Francesca (Frankie) Lion trading as Mindfree Hypnotherapy (ABN 20960718769) (“we”, “us”, or “our”).

We respect your privacy and strive to comply with any applicable law and regulation regarding any personal information you may provide to us.

This policy is effective as of 1 July 2026 and was last updated on the same date.

Use of Cookies and Local Storage

Our website is built on a privacy-first, “cookieless” architecture. We explicitly do not use third-party marketing cookies, tracking pixels, or cross-site tracking scripts to monitor your browsing behavior.

We may utilize strictly necessary first-party local storage or temporary session data solely to ensure the security of our website, facilitate secure form submissions, and maintain basic site functionality. This includes temporarily holding anonymous click identifiers to measure the effectiveness of our advertising without relying on invasive tracking cookies (see “Data Sharing and Advertising Measurement” below).

Any local data stored by our website is used strictly for these operational purposes and is never used to build a personal profile of you or track your activity across other websites.

Information we collect

Information we collect includes information you knowingly and actively provide us, as well as any information automatically sent by your devices in the course of accessing this website or using any of our products and services.

Log data

When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter. We do not use any such information to personally identify individual persons.

Personal information

If you choose to interact with our website or service (e.g. to make an enquiry) we may ask for personal information which may include one or more of the following:

Name (enquries and clients)
Email address (enquiries and clients)
Phone number (enquiries and clients)
Enquiry details (enquiries only)
Postal address (clients and medical/dental clinics)
Date of birth (clients only)
Medical history (clients only)

Legitimate reasons for processing personal information

We only collect and use personal information when we have a legitimate reason for doing so and we only collect personal information that is reasonably necessary to respond to enquiries or to provide our products and services.

Collection and use of information

We may collect personal information when you do any of the following on our website:

Complete any of our forms, surveys or questionnaires.
Sign up to receive updates from us via email or social media channels.
Contact us via email, social media, or on any similar technologies.
When you mention us on social media.

We may collect, hold and use personal information for the following purposes:

To contact and communicate with you.
To respond to your enquiries about our products and services when you request such information from us.
For internal record keeping and administrative purposes.
To comply with our legal obligations and assist with resolving any disputes that may arise.
For security and fraud prevention, and to ensure that our sites and apps are safe, secure, and used in line with our terms of use.

Personal information will not be further processed in a manner that is incompatible with these purposes.

To measure the effectiveness of our advertising, we utilize secure, server-side conversion tracking. When you interact with one of our digital ads and subsequently submit a form on our website, our server passes an anonymous, randomized click identifier back to the advertising network that generated it.

This process allows us to measure which campaigns are successful without relying on invasive third-party tracking cookies. We do not share or transmit your personal information (such as your name, email address, phone number, or health enquiry details) to any third party, unless we are legally required to do so (see “Disclosure of personal information to third parties” below).

Security of personal information

When we collect and process personal information, and while we retain this information, we will make every reasonable effort to protect it within commercially acceptable means to prevent loss and theft, as well as to prevent unauthorised access, disclosure, copying, use, or modification.

Although we will do our best to protect any personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. We will comply with any laws applicable to us in respect of any data breach.

How long we keep personal information

We retain personal information for the minimum possible duration. This time period may depend on what we are using the information for, in accordance with this privacy policy. If personal information is no longer required, we will delete it or make it anonymous by removing all details that identify individuals.

However, if necessary, we may retain personal information for our compliance with a legal, accounting, or reporting obligation.

Disclosure of personal information to third parties

We may disclose personal information to courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights.

International transfers of personal information

The personal information we collect is securely encrypted and stored and/or processed where we or our third party service providers maintain facilities. Please be aware that the locations in which we store, process, or transfer your encrypted personal information may not have the same data protection laws as the country in which you initially provided the information, however the data is stored in a secure encrypted format and never stored as plain text. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Your rights with respect to controlling your personal information

You always retain the right to withhold personal information from us, with the understanding that your experience of our website or services may be affected. We will not discriminate against you for exercising any of your rights over your personal information; however, exercising such rights may prevent us from being able to provide services to you. If you do provide us with personal information, you understand that we will collect, hold, use and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you.

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

If you have previously agreed to our use of your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email database and to opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.

If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading, or out of date.

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will respond to you in writing as soon as reasonably practicable, setting out the steps we will take to deal with your complaint. You also have the right to contact a relevant regulatory body or data protection authority in relation to your complaint, assuming such body or authority holds jurisdiction within Australia.

Limits of our policy

Our website may link to external websites that are not operated by us. Please be aware that we have no control over the content and policies of such websites, and we do not accept any responsibility or liability for the privacy practices of their operators.

Changes to this policy

We may change our privacy policy at any time to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will require your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Contact us

For any questions or concerns regarding your privacy, you may contact us using the contact form on this website or the phone number in the footer at the bottom of each page.